In recent years, digital and mobile technologies have transformed the way health data is accessed, used and shared. Technological advancements in mobile applications, wearable technologies, artificial intelligence (AI) and internet of things (IoT) has taken revolutionary steps to balance out gender disparities. This has led to emergence of a female-centric health technology market ‘Femtech’ that utilizes technology as a proponent for women’s health and overall wellness.
Femtech also known as female technology is a technology tailored towards the needs of women. It is a term applied to a category of software, diagnostics, products and services that focus on sexual wellness, fertility & birth control, pregnancy & post pregnancy, breast feeding, menstruation & period care, menopause, diagnostic tests & screening, chronic conditions & hormonal disorders, homecare & elderly care, chronic disease management, nutrition & fitness, mental health, pelvic health and general healthcare.
Market - Headwinds & Tailwinds
The global femtech market is mainly driven by technological advancements, increasing prevalence of chronic & infectious diseases among women, growing awareness about women’s health & well-being and rising adoption of digital health solutions. Significant increase in venture capital investments is also playing a pivotal role in contributing to growth of the market globally. However, strict policies related to advertising of women’s health products & services, ethical concerns related to products, myths related to women’s health and lack of awareness about sexual health & menstrual hygiene are likely to hinder the growth of the market to a certain extent.
Market Segmentation & Insights
The global femtech market has been analyzed from four main perspectives: Offering, Application, End User and Region.
Femtech Market, By Offering
Based on offering, the femtech market has been segmented into devices, software and services. The software segment is expected to be the fastest growing segment in the market during forecast period, owing to launch and adoption of various mobile based apps which provide personalized care.
Femtech Market, By Application
Based on application, the femtech market has been segmented into fertility & reproductive health, pregnancy, maternity & nursing care, pelvic & uterine health and general healthcare & wellness. The fertility & reproductive health is the largest application segment of the femtech market. Growth of the segment is driven by growing conceiving issues amongst women, choice of women to have a baby at a later age, favorable pouring of funding from investors, increasing awareness about menstrual health and growing adoption of different solutions for tracking menstrual cycle & monitoring symptoms related to menstrual health.
Rising penetration of AI in fertility & reproductive health segment is another key factor driving fertility & reproductive health application segment. There has been consistent increase in the number of reproductive health focused AI companies. These companies offer solutions that help in better understanding of reproductive health at all stages which in turn helps to monitor cycles and fertility windows.
Femtech Market by End User
Based on end user, the femtech market has been segmented into hospitals, fertility clinics, direct-to-consumer and others (diagnostic centers, surgical centers, etc.). The direct-to-consumer segment holds the largest share in the market. The growth of the segment can be attributed to availability of large number of user-friendly apps & solutions that assist women through pre-pregnancy, pregnancy to the post-pregnancy stage at home care settings.
Femtech Market by Region
Based on region, the global femtech market has been segmented into North America, Europe, Asia Pacific, and the Rest of the World (ROW). North America dominated the femtech market, followed by Asia Pacific. The large share of North America in the global market can largely be attributed to the rising prevalence of diseases related to women, growing awareness of women’s health education, presence of key prominent players and rising investment for development of technology focusing on women’s health & wellbeing.
The femtech market is marked by presence of prominent players such as Natural Cycles USA Corp, Bloomlife, Chiaro Technology Ltd and Elvie, Ava Science Inc., Grace Health, Calm, HeraMED Ltd, NUVO Inc., Clue, Athena Feminine Technologies, Inc. and Bonzun IVF. Other players operating in the market are Ovia Health, Univfy Inc., Carrot, iBreve, Babyscripts, Peppy Health, WOOM, B-wom, Calm, Gynica, Lattice Medical, LactApp, Kheiron Medical Technologies, among others.
Snapshot: Industry Developments
Key Insights Captured in the Report
|Market Size Period||2018-2031|
|Market Segments||Asessment of Femtech Market By:
|Geographic Scope||• North America
◦ Rest of Europe (RoE)
• Asia Pacific
◦ Rest of Asia Pacific (RoAPAC)
• Rest of the World
◦ Latin America
◦ Middle East & Africa
|Companies Covered||Natural Cycles USA Corp, Bloomlife, Chiaro Technology Ltd and Elvie, Ava Science Inc., Grace Health, Calm, HeraMED Ltd, NUVO Inc., Clue, Athena Feminine Technologies, Inc., Bonzun IVF, Ovia Health, Univfy Inc., Carrot, iBreve, Babyscripts, Peppy Health, WOOM, B-wom, Calm, Gynica, Lattice Medical, LactApp, Kheiron Medical Technologies, among others.|
1 RESEARCH ENVELOPE
1.1 Market Classification
1.2 Scope of the Study
1.2.1 Timeline Considered for Market Study
• Historic Years – 2018 & 2019
• Base Year – 2020
• Projected Years – 2021 to 2031
1.3 Currency Used in the Report
2 RESEARCH METHODOLOGY
2.1 Research Approach
2.2 Data Collection Methodology
2.3 Data Sources
2.3.1 Secondary Sources
2.3.2 Primary Sources
2.4 Market Crackdown Methodology
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Data Forecasting Model
2.6 Limitations and Assumptions for Study
3 HEADWINDS & TAILWINDS ASSESSMENT
4 MARKET OPPORTUNITIES ASSESSMENT
5 PREMIUM INSIGHTS
5.1 Key Market Trends
5.2 Key Players & Their Competitive Positioning (2020)
5.3 Business Model Assessment
5.3.1 Company Overview
5.3.2 Products/Services Offered
5.3.3 Adopted Business Model for Revenue Generation
5.3.4 Pricing Snapshot
5.3.6 Future Outlook
5.3.7 Unique Selling Proposition (USP)
5.3.8 Funding Overview
5.3.9 Industry Awards & Recognition
6 GLOBAL FEMTECH MARKET - ANALYSIS & FORECAST, BY OFFERING
7 GLOBAL FEMTECH MARKET - ANALYSIS & FORECAST, BY APPLICATION
7.1 Fertility & Reproductive Health
7.2 Pregnancy, Maternity & Nursing Care
7.3 Pelvic & Uterine Health (Including Urogenital & Menstrual Health)
7.4 General Healthcare & Wellness (Including Mental Health, Sexual Wellness, Homecare & Elderly Care, Chronic Disease Management, Nutrition & Fitness, Diagnostic Tests & Screening)
8 GLOBAL FEMTECH MARKET - ANALYSIS & FORECAST, BY END USER
8.2 Fertility Clinics
8.3 Direct to Consumers
8.4 Others (Diagnostic Centers, Surgical Centers, Etc.)
9 GLOBAL FEMTECH MARKET - ANALYSIS & FORECAST, BY REGION
9.1 North America Femtech Market
9.1.1 North America Femtech Market, By Country
9.1.2 North America Femtech Market, By Offering
9.1.3 North America Femtech Market, By Application
9.1.4 North America Femtech Market, By End User
9.2 Europe Femtech Market
9.2.1 Europe Femtech Market, By Country/Region
126.96.36.199 Rest of Europe (ROE)
9.2.2 Europe Femtech Market, By Offering
9.2.3 Europe Femtech Market, By Application
9.2.4 Europe Femtech Market, By End User
9.3 Asia Pacific Femtech Market
9.3.1 Asia Pacific Femtech Market, By Country/Region
188.8.131.52 Rest of Asia Pacific (RoAPAC)
9.3.2 Asia Pacific Femtech Market, By Offering
9.3.3 Asia Pacific Femtech Market, By Application
9.3.4 Asia Pacific Femtech Market, By End User
9.4 Rest of the World (RoW) Femtech Market
9.4.1 Rest of the World Femtech Market, By Region
184.108.40.206 Latin America
220.127.116.11 Middle East & Africa
9.4.2 Rest of The World Femtech Market, By Offering
9.4.3 Rest of The World Femtech Market, By Application
9.4.4 Rest of The World Femtech Market, By End User
10 COMPANY PROFILES
10.1 Natural Cycles USA Corp
10.1.1 Business Overview
10.1.2 Financial Metrics*
10.1.3 Product & Services Portfolio
10.1.4 Key Developments
10.6 Peppy Health
10.7 Chiaro Technology Ltd and Elvie
10.8 Ava Science Inc.
10.9 Ovia Health
10.10 Grace Health
10.13 HeraMED Ltd
10.14 NUVO Inc.
10.17 Athena Feminine Technologies, Inc.
10.18 Bonzun IVF
10.19 Kheiron Medical Technologies
10.20 Lattice Medical
*Insights on financial metrics is subject to availability of information in the public domain
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